Visa and Rooms Hotels Partnership in Georgia Embarks on New Phase

Tbilisi, Sep 06, 2023 – Visa, the world leader in digital payments, and Rooms Hotels, world known brand in the hospitality industry from Georgia, announced a new stage in their partnership, engaging Visa Consulting & Analytics (VCA) expertise and innovative solutions to support Rooms Hotels.

The new partnership sees VCA playing a key role in providing strategic support to Rooms Hotels by allocating Visa consulting and various other Visa functions in joint projects. The partnership aims at creating exclusive offers for Visa cardholders at Rooms Hotels.

The launch of the new collaboration was marked by the special event held in the Rooms Hotel Courtyard in Georgia’s capital of Tbilisi. The happening featured the representatives of Rooms Hotels and Visa, including Valeri Chekheria, Rooms Hotels CEO, Roberto De Meo, Vice President of Visa Consulting & Analytics, CEMEA, and Diana Kiguradze, Visa Regional Manager for the Caucasus Region.

"At Rooms Hotels, we are dedicated to enhancing the guest experience through innovative solutions. The collaboration with Visa promises to bring exclusive benefits to Visa cardholders. We extend our gratitude for creating the Rooms App, with the support of Visa Consulting & Analytics (VCA), which will be convenient and personalized for our guests' needs. Our goal is always to create special experiences for our community!" – Valeri Chekheria, CEO of Rooms Hotels, said.

“Visa Consulting and Analytics (VCA) Team is delighted to partner with Rooms Hotels, a leading hospitality brand in Georgia and a name known worldwide for its portfolio of innovative and design-oriented hotels that cater to different segments of travelers. VCA's rich global expertise, knowledge, unique insights, and local experience can benefit Rooms Hotels with a deeper understanding of the latest and emerging trends, market dynamics and customer needs in the hospitality industry - all of which are critical to further improve offerings and services to most demanding clients,” Roberto De Meo, Vice President of Visa Consulting & Analytics, CEMEA, said.

VCA represents a major source of value for Visa, with experts in strategy, product, portfolio management, risk, digital, and more with decades of experience in the payments industry.

“We are celebrating yet another great milestone in our years-long partnership with Rooms Hotels. Our companies started collaboration 3 years ago, and together, we've redefined what it means to provide remarkable experiences for guests and Visa cardholders. Customers will get more tailored offers and better customer experiences matching their travel profiles and expectations when staying at Rooms Hotels. Visa remains steadfast in fortifying the local business ecosystem in the country and fostering tourism ecosystem development,” Diana Kiguradze, Visa Regional Manager in the Caucasus Region, said.

About Visa Consulting & Analytics (VCA)

Visa Consulting & Analytics (VCA) is the payments consulting arm of Visa. We are a global team of several hundred payments consultants and data scientists across six continents. Our consultants are experts in strategy, product, portfolio management, risk, digital and more with decades of experience in the payments industry. Our data scientists are experts in statistics, advanced analytics and machine learning with exclusive access to insights from VisaNet, one of the largest payment networks in the world. The combination of our deep payments consulting expertise and our breadth of data allows us to identify actionable insights and recommendations that drive better business decisions.

To learn more about VCA, please visit visa.com.ge/en_GE/services/visa-consulting-analytics

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at visa.com.ge