Why online marketplaces
Online marketplaces might seem counterintuitive. Why would you sell your flowers right next to other florist competitors? Because a single florist isn’t likely to draw as large a crowd as several florists each with a different flowers, which draws customers buyers eager to see options.
An online marketplace transfers the experience of a street fair and farmers market to the web. With thousands of other products, buyers get to browse and buy a variety of goods.