Improve cardholder experience and service offerings through Fast Funds enablement.
New card capabilities
Engage your cardholders with a safe and easy way to receive payments, with funds available within 30 minutes from transaction approval.1
Receiving a Visa Direct payment can increase debit cardholder engagement4.
In addition to Visa's risk monitoring, issuers may set their own controls to enable use cases and decrease risk.
Visa Direct can help increase debit card engagement
Debit card users receiving Visa Direct transactions in a recent study showed a 55 per cent increase 4. in transaction activity and volume. All groups from low to very high engagement users showed significant increases in their active rate, transaction volume, and spend volume, with low-engagement debit users showing the greatest increases.
Launch a branded P2P Solution with Visa Direct
With Visa's global scale and Fast Funds capabilities, Visa Direct is also an ideal platform for P2P programmes. Your processor may be able to help you launch a P2P solution that is:
Reaches over a billion debit and reloadable prepaid cards around the world2.
Fast to Market
Leverage your processor's capabilities and payment network connections to help minimise the time and cost to launch your P2P solution.
Cardholders prefer the speed and convenience of real-time funds paid through their card over other payment options3
The Visa Direct platform includes a risk management framework that supplements the requirements set out in the Visa Rules. See below for security elements that can be implemented by the parties involved in a Visa Direct funds disbursement transaction.
¹Actual fund availability may vary by receiving financial institution, receiving account type, region, and whether the transaction is domestic or cross-border.
²The use cases are provided for illustrative purposes only. Programme providers are responsible for their programmes and compliance with any applicable laws and regulations.
3This depiction is intended for illustrative purposes only. This depiction should be understood as a representation of the potential features of a fully-deployed solution. The final version of this product may not contain all of the features described in this presentation.
4Visa offers the Visa Push Payment Gateway Service to enable push-to-card capabilities for non-Visa cards in the U.S.
5Information about listed solution providers is provided as a convenience and for informational purposes only, may not include all Visa Direct solution providers, and is based on information provided by each solution provider. Visa is not responsible for the accuracy of such information. All brand names and logos are the property of their respective owners, are used for identification purposes only, and do not imply product endorsement.